In 2019, an estimated 2.95 billion people, or 77.0% of internet users globally, use a social network at least once per month.
We are the generation that have witnessed exponential rise of digital waste🚮 I say digital waste because most of the time when I am browsing through social media the content I see is of the least or no impact for me!
Since the advent of ‘practically-free’ internet and dirt cheap mobile phones(P.S. all of which have the best “100MP” camera📸), spamming the feed has increased infinitely.
Most of the social media sessions are so mindless that users have failed to notice any kind of brand promotions. A lot of times users scroll down the feed as to complete the daily quota of social media jogs.
Overtime I have come to realise that most of us follow people on social media basis an aspirational connect rather than practical connect.
The problem with this is that your feed will slowly become a zombie feed wherein you wont feel a connect with anything and more often than not just waste time.
Recently, I downloaded an app that helped me unfollow unwanted accounts on Twitter with ease.
One might think that use of the feature such as unfollow has the primary purpose of not seeing an unwanted story in your feed and hence save time.
To my surprise I came to realise that the time spent on Twitter had in-fact increased because I had decluttered my feed only to see the accounts I am interested in.
Also, I felt that now the time I spent on social media had been put to some good use. As a social media addict it gave me a feeling of increased productivity.
“Social media is not just an activity; it is an investment of valuable time and resources.”
One of the ways to put the quote to use is by understanding the importance of the UNFOLLOW button.
For a social media app, the placement and design of the “Unfollow button” should be as crucial as Like/Comment/Share buttons. On most social media app you can unfollow a person through their profile or menu icon on each post.
There are 2 simple ways I can think of better integration of the ‘Unfollow’ button in the app:
Providing a unfollow button beside the username or profile pic, much like the follow button when we have suggested contects
The platforms could start with a basic reminder screen (every 2 months) listing the accounts that the user has ignored or hasn’t tracked in over 6 months with a unfollow button beside them and an option at the top to unfollow all the listed accounts. This would also save the pain of downloading a different app to do the same. Also, this trick might entice the user into looking at the said accounts😜
And who knows this could be a game-changer to increase the session time engagement.
April 29, 2020, 5:51 p.m.